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The Global Sports Talent report

Formerly The People Agenda, the Talent Report provides global data-driven insights and intelligence for decision makers within sports organisations. Allowing them to make better and more informed decisions to attract and retain the best talent.

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The 4th edition of the Global Sports Talent Report is now published!


Get your copy here and  access the definitive analysis of global trends and sports business professionals’ attitudes and behaviours towards careers in the sports industry.


We bring together people from across our industry to collaborate and drive the conversation that addresses the key people themes.

Delivered through surveys, forums, workshops, think tanks, insight papers and more, we help our industry create achievable outcomes that will shape its future.

Keep up to date with the Global Sports Talent Reports as we continue to shape the future.

We believe putting people at the heart of the business of sport requires a new focus, new thinking and new approaches. That's why we created The Global Sports Talent Report, a collaborative environment to connect, discuss and deliver focus on the key themes affecting the people of the industry. 

how it works

Be part of shaping The Talent Report 

The Global Sports Talent Report is focused on addressing the key people themes facing sporting organisations today. We believe these themes are as outlined below, but do you agree?  What are the specific People challenges facing your organisation? Help us continue to shape the evolving conversation so we build the future together.

Attracting Developing & Retaining Quality Talent

How do we hire the right Talent?

How do we develop and create the right experience for our people?

How do we build and maintain diverse teams of people with a real voice that contributes to the success of business?

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Creating Modern, Fit for Purpose Culture & Leadership

How do we create flatter collaborative organisations for our people?  

How do we motivate a people workforce that is cross-generational?

Evolving Business Models and Process

How do we create the right culture for our people of constructive candour, of collaboration, of social sensitivity, of helpfulness, of continual learning and adaption?

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Harnessing Technological Change

How we support our people to work with and exploit the latest technology advances to augment their capabilities?

Want to find out more about The Talent Report

Get in touch today if you have suggestions, are interested in being part of the Talent Report or would like to know more. 



Download Past People Agenda Editions

The People Agenda 

   1st Edition   

The People Agenda 
  2nd Edition  


The People Agenda 

   3rd Edition   

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