The People Agenda Report 2021

 

What the People of the Sports Industry told us about key topics influencing the future of our industry. 

 
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We spoke with more than 600 sports industry professionals from over 90 countries to understand what sports Industry professionals feel about purpose driven organisations, the future workplace, well-being and more in our latest global insights report.

'The People Agenda' is Global Sports way of joining up our Sports Industry network and discuss the key issues it is facing. Be it the impact  of COVID-19, Inclusion, Diversity and equal, employee Training & development or the future workplace. 18 months on from the global pandemic that transformed the world forever, the 2021 edition aims to understand from the people, how they have adapted, how they have been impacted and how our industry is transforming.

The People Agenda Survey is available to download providing the insights we hope will facilitate discussion and drive change to support the future of our industry. 

 
 

PURPOSE DRIVEN ORGANISATIONS

Purpose led organisations within sport is no longer the preserve for the few, but the new standard to attract quality talent.

The overwhelming majority of respondents
believe that choosing a purpose led
organisation will be a key consideration
when choosing their next employer.

74% of respondents  believe their company has and communicates their purpose successfully, compared to 62%* in other industries.


*McKinsey 'Purpose shifting from why to how.'

Understanding the rapidly evolving landscape of our industry and it's employees supports organisations future growth and capacity to build successful teams to deliver impact. By providing our customers access to unique and impactful People data we aim to transform the way the sports industry uses insights to facilitate their decision making.

Will Lloyd, CEO, Global Sports

CONTINUING EMPLOYMENT IMPACT OF COVID-19

63% of those currently unemployed believe that it was due to COVID-19, Down only 2% from last year.

CAREERS OUTLOOK 

However, there is growing confidence in the Jobs market. As the future becomes clearer and we learn to operate in a new normal, job confidence is returning,
providing the much needed stimulus to start re building the future workforces of sports business.


We have seen a 27% increase in optimism to find a job amongst job seekers compared to last year. 

LEARNING & DEVELOPMENT 

For many organisations, the last 18 months has brought to the front of mind the importance of learning and development and how it can be effectively supported.

Employers must stand up to deliver learning experiences that meet the needs of their staff, business and market, or they will risk being left in the wake of digitalisation.

 

LEARNING & DEVELOPMENT 

Rather than structured programmes, personalised and interactive opportunities to support employee development are most highly valued.
 

  

1. MENTORING OPPORTUNITIES 

2. ACCESS TO INDUSTRY NETWORKING 

3. DIGITAL SKILLS TRAINING 

NEW WORKING MIODELS

A significant transformation in the way we work continues to take shape.

 

It is still to be decided if the future model of work is remote, hybrid or flexible. Many industries are still in the experimental phase of learning from employees, reviewing productivity and adapting their working practices and supporting digital workplaces.

 

FLEXIBLE & REMOTE WORKING

Our insights showed a clear success for many organisations adapting in remote working.

 

However, for almost half (46%) of respondent’s adoption has not been so successful. There is further work to be done to find an operating rhythm that is suitable for all levels of seniority, organisation functions and business types.
 

Take Action

Step One

Download the report and uncover what the market has told us. Use it to support your business case creation and decision making. 

Step Two

Evaluate the insights with your team and evaluate how you can adapt to focus on addressing the priorities. 

Step Three

Let's talk it through and discuss how we can help you with your People focused opportunities.